PREFACE "To Advertise or not to Advertise?" is the question which continually confronts the business man In order to assist in the solution of this problem, we publish this booklet on "The Art of Advertising " It is an attempt to explain, in a simple and lucid fashion, the relation of advertising to modern business enterprise оефтв The importance of advertising has long been recognised by the more enlightened members of the business and industrial world Many, however, have not yet grasped its true significance, or have failed to fully appreciate its seriousness It is for these that the following pages are written Instead of reiterating the supreme importance of advertisement we have rather endeavoured to describe the laws which govern the action of advertising Without entering into too minute detail we have indicated the reasons which are compelling business men, year by year, to pay increased attention to the advertising branch of their business The first part of this booldetTable of Contents CONTENTS; PAGE; Preface 7; PART I-THE THEORY OF ADVERTISING; CHAPTER; 1 The Universality ok Advertising n; II The Function of Advertising 18; III Thk Advertising World 24; IV The Evolution of Advertising 36 V Thk Advertising Agent 42; PART II-THE PRACTICE OF ADVERTISING; I T B Browne, Ltd 51; II Thk Art of Advertising 61; III Colonial Advertising 75; IV Foreign Advertising 91 V Pictorial Advertising 95; VI Auxiliary Branches 105; ">ART III-THE GROWTH OF PRESS ADVERTISING; I The Day ok Small Things 115; II Progkess since 1855 128; III Magazinedom 138; IV Hints by Experts 145About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historicall.  ArtsCra2010 г Мягкая обложка, 164 стр ISBN 1440093725.